Israel, Tel Aviv Marketing

PPC Account Manager

JOB DESCRIPTION

  • Managing the company’s PPC strategy
  • Creating, developing & implementing effective paid search strategies
  • Executing & optimizing many PPC campaigns simultaneously
  • Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing)
  • Targeting selected audiences through researching keywords
  • Training existing\future team members on all aspects of PPC campaigns management
  • Managing campaign budgets & adjusting bids to optimize the ROI
  • Identifying trends & business opportunities in real-time and take actions accordingly
  • Tracking & reporting daily, weekly & monthly KPI's to identifying opportunities for improvement
  • Producing engaging, clear & concise copy for campaigns
  • Run on-going A/B testing on different activity parameters
  • Staying current with PPC & SEM trend and techniques

Requirements:

  • 1-2 years performance marketing experience as PPC Account Manager, managing $100K monthly budget and growing
  • Excellent analytical skills, numbers oriented and detailed
  • Good Excel skills
  • Experience with multiple platforms – AdWords (must), Facebook (an advantage)
  • Self-driven, passion for problem solving, quick learner, ability to self-learning
  • Working knowledge of Google Analytics or similar analytical tools
  • Excellent communication skills in English, both verbal and written
  • Managerial experience – an advantage
  • Experience with b2b marketing - advantage
  • BSc/BA in Marketing, Digital Media or a related field – an advantage
  • AdWords certification is an advantage but not essential - an advantage
  • Understanding of digital marketing concepts and SEO – an advantage

 

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