Atera vs. ServiceNow: 2025's head-to-head comparison

Atera and ServiceNow are two big names in the IT management space, and if you’re in the market for IT management software, you have probably come across them. While these two platforms might seem similar on the surface, there are numerous differences that IT decision-makers should understand before making a decision. 

Atera and ServiceNow serve different functions and approach their product in very different ways.  ServiceNow offers a variety of different packages, each priced individually, whereas Atera provides an all-in-one system with transparent pricing, so you know what you’ll be getting with no hidden costs. 

As you search for the right IT management software for your organization, it is crucial to evaluate your needs before you begin vetting providers accurately. In this article, we aim to provide an in-depth look at ServiceNow vs. Atera. When you’re done reading, you will have a better understanding of which solution matches your company’s priorities. 

Atera vs. ServiceNow: An overview

For a quick comparison of Atera and ServiceNow, take a look at the following table:

User interface and usability

Atera has garnered significant praise from users for its accessible, intuitive interfaces that reflect the needs of its 21st-century users. Atera’s UI is sleek and intuitive while being robust yet simple to use. 

Atera’s modern, aesthetic dashboards are fully customizable, but the baseline product is helpfully set up to provide a low barrier to entry and fast time-to-use. In other words, you will find it easy to learn and benefit from our product. It’s set up to allow you to access all of the data you’ll need in just a few clicks.

Here is a look into Atera’s admin dashboard:

Atera’s device page 

Customers testify to Atera’s intuitive admin dashboards, as it has won G2 rewards for both ease of use and implementation. Here is one Capterra user highlighting Atera’s easy-to-use interface:

Atera review via Capterra

For ServiceNow, on the other hand, customers have shared both positive and negative feedback on the overall usability. To give you a comparison, here is what ServiceNow ITOM’s interface looks like:

ServiceNow ITOM dashboard (via G2)

One ServiceNow customer on Reddit highlighted issues with unintuitive UI, long-form loading times, ineffective search functionality, and notification overload.

ServiceNow review via Reddit

Features and capabilities

Next, let’s look at the key differences between Atera and ServiceNow and how they function.

The general idea behind ServiceNow is that it begins with a database layer and is then topped with an application layer. The application layer has GUI-based design tools but also accepts basic Javascript customization. 

One ServiceNow user on Reddit described briefly how the software works: “Think of ServiceNow as the conductor of the enterprise. In any company, there are processes that span multiple teams and multiple tools. Servicenow connects these all together and gives them structure.”

ServiceNow review via Reddit

ServiceNow is a high-level platform designed to give you a centralized location to access, share, and use the data and software that keep your business running. With this in mind, ServiceNow is used by some companies for IT service management (ITSM), but they don’t offer a dedicated remote monitoring and management (RMM) platform. ServiceNow’s ITSM offerings include incident/problem management, asset management, user request fulfillment (with a self-service portal), contract management, and more.

On the other hand, Atera offers an all-in-one, AI-powered RMM/PSA solution for MSPs and IT departments. 

Our all-in-one product provides the above features, as well as a holistic set of features and capabilities, which include IT automation, real-time monitoring and alerts, patch management, advanced remote maintenance, industry-leading integration capabilities, asset and inventory scanning, robust reporting, and so much more.

Atera’s feature list

We continuously enhance our products to meet our clients’ evolving needs. For instance, we’ve harnessed the power of AI to improve IT department efficiency, automation, and more. 

Atera’s AI tool, AI Copilot, is like your personal assistant, ready to assist and answer to questions in real time. It allows technicians to ask account-specific questions and receive actionable insights instantly, such as:

• “Which devices have inactive antivirus?”
• “Show me all pending software updates.”
• “What are the most common support ticket issues?”

“Add AI Copilot insights on demand gif”

Also, Copilot’s AI filters make managing large networks of devices easy. With it, you can locate specific devices using simple queries, eliminating the need for complex manual filtering.

The AI Copilot finds the relevant devices by typing in the criteria, such as:

• “Find all servers with low disk space.”
• “List all laptops that haven’t been updated in the last 30 days.”

You can read more about AI Copilot’s capabilities here.

User feedback and reviews

It’s easy to tout your own platform, but don’t take our word for it – listen to real Atera customers! In total, Atera has received nearly 800+ G2 reviews, averaging 4.6 out of 5.0 stars, while ServiceNow ITSM has around the same number of reviews, averaging 4.3 out of 5.0 stars.

Using G2 to compare Atera and ServiceNow ITSM, we can quickly see that Atera beats ServiceNow in almost all categories:

A G2 comparison of Atera and ServiceNow

The comparison takes into account factors such as how easy the software is to use, how well it meets user requirements, and the quality of support.

Across the board, Atera has received stellar reviews from real users who love the simplicity of the interface and ease of onboarding combined with top-tier tools like AI Copilot, automated patch management, and more.

An Atera user, Alex B., commented on G2, “Atera is incredibly easy to use and implement, making it the perfect solution for IT professionals who need to get up and running quickly. The AI-driven troubleshooting tool is a game changer and helps us solve issues 70% faster.”

Atera review via G2

Alex B. is not the only Atera customer who loves our product. A Capterra user, Prince S, has been using Atera for six months and loves the all-in-one solution for centralized IT management, proactive monitoring, and remote support.

Atera review via Capterra

In addition to those strong user reviews, we have received countless awards from trusted user feedback platforms like G2. 

In 2024 alone, our award list consists of items like “Momentum Leader,” “High Performer” in France and Canada as well as all of Europe, “Best Mid-Market Relationships,” “Best Mid-Market Results,” “Most Implementable” and others.

Performance and reliability

Whether you work in-house for an IT department or serve numerous clients as a growing MSP, every IT technician understands the importance of reliability and performance.

Downtime can be a major issue, creating security risks and countless other problems. Therefore, it’s necessary to choose IT products with strong reliability scores for your next investment. 

For ServiceNow, according to user reviews, this is an area that needs improvement. Customer support is key to performance and reliability, and ServiceNow customers report issues getting the required assistance.

Here are some experiences ServiceNow customers have shared:

ServiceNow review via Reddit

At Atera, we pride ourselves on high levels of performance and reliability. Plus, if you ever do run into problems, you will enjoy our live, 24/7 support offered in several different languages. We have doubled down on our commitment to expanding support offerings. With a treasure chest of digital resources (including a knowledge base, a frequently updated blog, a thriving online community, and around-the-clock support from live agents), we’re always here to help.

Pricing and value for money

As you choose between IT management platforms such as Atera and ServiceNow, budget is an important factor. When you choose Atera, you will always know what you are paying for. Atera is committed to transparent pricing and we want you to fully grasp our value proposition. 

We make growth and scalability possible without destroying your wallet. Our pay-per-technician model starts at $149 per month per technician and includes unlimited endpoints so you can keep growing your business without growing your bottom line.

Atera’s IT department pricing

You may remember that ServiceNow is actually a broad term for a large collection of products. Each of those products comes at a different price point, but many are charged per endpoint, making it challenging to grow and scale your business.

For almost all ServiceNow products, the pricing is based on custom quotation, and you need to request pricing from their sales team. This is the case for ServiceNow ITSM, for example:

ServiceNow ITSM custom quotation

Many users have commented that ServiceNow’s pricing structure is better for enterprise clients, making it difficult for smaller organizations to benefit. 

Customer support and community

As any IT pro knows, effective customer support is a piece of the reliability equation. Atera and ServiceNow both have asynchronous resources like blog posts, guides, and recorded webinars available for users at any hour of the day (or even late at night).

At a first point of contact, ServiceNow encourages customers to look for information from their help center:

It is also possible to open up a ticket. That being said, ServiceNow customers have complained about the lack of communication from their support teams and noted that it is difficult to reach them. 

Reddit review highlighting ServiceNow support issues

At Atera, we do not treat our customers differently based on their problems or account size.  Instead, we offer 24/7 live chat and email support, which most Atera customers have praised highly. 

Atera review via Reddit

In addition, users can look for answers from our extensive knowledge base, and our thriving community of users support each other around the clock. We are proud of our community of IT professionals, and we warmly welcome all new Atera users into it!

Security and compliance

Atera is focused on a renewed commitment to compliance and security. With smart logging and as well as strict adherence to HIPAA, SOC 2, and other industry standards, we are able to give our customers unmatched peace of mind with the knowledge that their organizations are safe from the growing threat of malevolent actors. ServiceNow offers similar security and compliance measures, ensuring adherence to key industry standards, such as HIPAA, SOC 2, ISO 27001, and more.

Atera’s efficiency-driven features, like automated patch management and real-time data insights, add a layer of security that makes it stand out from ServiceNow.

With Atera’s tools, you can create customized patch management schedules for each endpoint. Not only will you gain complete control over your busy IT environment, but you will also achieve the ultimate best practices in cybersecurity by minimizing downtime and vulnerabilities throughout your network. 

Additionally, real-time data insights and smart reporting allow you to make informed and proactive decisions to keep your IT ecosystem safe and sound. 

We also offer integrations that add to our users security provisions. Atera integrates seamlessly with your existing security infrastructure, ensuring that data flows uninterrupted across systems, enhancing insights and response strategies. The available security integrations are as follows:

Atera’s security integrations

Our security integrations include items like Cynet, Keeper, Acronis, ESET, Emsisoft, Webroot, ThreatDown, Bitdefender, and Ironscales. Learn more about Atera’s integrations right here.

Atera vs. ServiceNow: How to choose the right option 

As you consider Atera vs. ServiceNow, we hope this guide helps highlight similarities and differences. Both platforms offer similar features but are ultimately designed differently. 

ServiceNow offers various products for different purposes, and many of its IT management features are split between different products. 

Comparatively, Atera offers an all-in-one solution for IT management, which includes innovative capabilities like AI automation, Network Discovery, a robust support system, and a strong commitment to security. 

Before you make your final decision about the right IT software, it is important to do thorough research. Some of the best strategies here involve requesting demos, signing on for trials, and speaking with company representatives to garner more information about each platform’s capabilities.

So, ready to start your free Atera trial? You can sign up here for your 30-day free trial, no credit card required!