Unlimited Agents, Limitless Capabilities

Our Story

When we conceived Atera in 2011, we didn’t even have an office. In fact, until we found our first working space, big enough for just 4 or 5 people in Tel Aviv, everyone worked from home. Even in those initial months though, we had one simple goal in mind: to help MSPs build better businesses by making things easier for them. Over time, we grew, eventually making our way to our current offices on Rothschild, but our goal stayed the same, turning this into a reality with the launch of our easy to use all-in-one platform.

Our aim is to provide MSPs of all sizes with the most advanced tools and data to make a success of their business. As a result, we hope to improve the quality of IT for SMB’s everywhere.

We started building our platform with three guiding principles in mind:

  • A single code base for all three of our products: RMM, PSA and Remote Access.
  • A simple and intuitive user experience.
  • An infinitely scalable architecture pioneering a disruptive pricing model. Unlike the other companies in the market, we charge by technician, and never by device, making Atera much more affordable.

We’ve come a long way since we began. Atera is now used by MSPs, VARs and IT Support companies on 6 continents in 60 countries, and worldwide, our users support thousands of SMB companies. The Atera user community is growing at a record pace. Our guiding principles? They haven’t changed at all.


Gil Pekelman

Chief Executive Officer

Gil is the CEO and Founder of Atera. Under Gil’s leadership, Atera has grown into the most innovative, industry leading platform for MSPs both large and small. Prior to founding Atera, Gil held senior positions at Indigo NV, (now a division of HP) and Exanet (Acquired by DELL).

He has a degree in Economics and Management from Tel-Aviv University (Cum Laude) and is the sole inventor of three patents. He is also an avid triathlete, so if you need to speak to him – you’d better stretch first.

Gil Pekelman

Oshri Moyal

Chief Technical Officer

Oshri co-founded Atera. He now leads our engineering team and oversees the technology vision. Formerly Oshri was the sole developer of a breakthrough SMB Firewall and spent years in the MSP market.

A non-conforming innovator, as well as an elite football player, Oshri has been developing software since the age of 14. He specializes in networking and cloud computing but that’s like saying Messi specializes in scoring. When not with his R&D team, Oshri enjoys snowboarding or playing football.

Oshri Moyal

Adi Perry

Chief Financial Officer

Adi leads our Finance, HR and Operations. Prior to joining Atera, Adi held multiple leadership roles, including at Exlibris and Spirent Communications Israel. She has a BA in Economics and Accounting, and an MBA with a major in Financial Management.

Outside of work, Adi plays catch-ball, and unsurprisingly is usually asked to keep score.

Yoav Machlin

VP Marketing

Yoav is responsible for the company’s go-to-market strategy globally, including brand development, demand generation, and marketing campaigns. He has more than 10 years of experience in the industry. He came to Atera from Webpals Group, where he was a leader in cross-device and multi-channel performance marketing and traffic monetization.

Outside of the office, Yoav enjoys travel, especially experiences that are off the beaten track, and he is always looking for the next big adventure.

Sharon Peer

VP Customer Success

Sharon leads the Customer Success department to ensure that our clients receive the highest level of service, customer experience, and technical support. Not to brag, but he has an ITIL® Foundation Certificate in IT Service Management.

Previously, Sharon held leadership roles at SysAid Technologies and Teva Pharmaceutical Industries. Sharon likes to read fantasy and sci-fi books, so we like to think of him as the token office nerd.

Jan van der Marel

SVP Customer Success

Jan has been with Atera since the start, and is an experienced executive with extensive knowledge of the MSP markets both in Europe and globally. Jan has overall responsibility for customer success at Atera, with a background in programming and system analytics.

If you want to see Jan getting nostalgic, ask him about his years as a Volleyball coach, but be prepared to be challenged to a match!

Jan van der Marel

Liron Hanania

Director of Customer Success

Liron is responsible for making sure our customers are happy and successful, and he has a great track record! Previously, Liron managed Customer Success at some of the leading Israeli ISP and Telco companies.

No technological challenge is too great for Liron, and when he’s not keeping our customers smiling, you can find him blowing off some steam on the snowboarding trail, trying to keep up with Oshri.

Liron Hanania

Shani Brounshtein

Director of HR

As Director of HR, Shani takes a leadership role in developing our winning business culture. She is highly skilled at building an organizational foundation while supporting strategic goals. She has years of experience as an HR professional in the Hi-Tech industry, working at 888 and Panaya, and most recently at Plarium.

Her personal passions include the Hebrew language, and getting lost in a great book.

A little about our Investors

We are delighted to have the support of the Hebrew University of Jerusalem. For more than half a century, the Hebrew University has been granting technology licenses to support commercializing an array of successful products. To date, they have granted more than 880 technology licenses, and the resulting products continue to generate more than $2 billion in worldwide annual sales.

We’re in good company! More than 110 spin-off companies, including Mobileye, Collplant, Qlight, Briefcam, and Avraham Pharma, have had their start at the Hebrew University.