about us

How Atera Started

IT operators are the heroes behind the scenes supporting companies around the world. They care a lot for their clients (external or internal) and often work virtually 24/7. However, many IT service providers have been underserved with technologies that don’t meet their evolving needs.

Atera was built for exactly that. With the vision to simplify and streamline the work of Managed Service Providers and IT professionals. To create something that saves them time, energy, and money. To free them from needing to constantly put out fires.

That vision created the remote-first IT management software – enabling IT professionals to shift from reactive task takers to proactive problem solvers.

Now operating from our beautiful offices on Rothchild in Tel Aviv, Atera is currently used by thousands and thousands of IT professionals all over the world (105+ countries).

As we rapidly grow, our goal remains the same: to transform the IT industry with revolutionary technology, while creating one of the happiest and healthiest work environments in the world.

Atera’s Values

Openness and Transparency

Openness and Integrity is root level. Information is open internally by default and sharing is a first principle.


Courage and resourcefulness to spark change – to make better our products, our people, our place.

Build with Passion and Impact

Impact the customer, build with passion and urgency, get-things-done with excellence.

Win as a team

We strive to put what’s right for the team first, we optimize for the team win and we are friends.

Enjoy the Ride

While we’re very serious about our work, we don’t take ourselves too seriously. Have fun and enjoy the ride!


Gil Pekelman

Chief Executive Officer

Oshri Moyal

Chief Technology Officer

Lior Torem

Chief Financial Officer

Sharon Peer

VP Customer Success

Nir Elharar

VP Marketing

Emanuel Kanievsky

VP Global Sales

Tal Dagan

Chief Product Officer

Shani Brounshtein


Lior Ben-Arie


Hila Naor

VP Product & Partnerships

Atera’s Investors

General Atlantic is a leading global growth equity firm with more than four decades of experience providing capital and strategic support for over 400 growth companies. Established to partner with visionary entrepreneurs and deliver lasting impact, the firm combines a collaborative global approach, sector specific expertise, a long-term investment horizon, and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to scale innovative businesses around the world.

General Atlantic currently has over $65 billion in assets under management and more than 175 investment professionals headquartered across the globe.

K1 builds category-leading software companies. As a global investment firm, K1 assists high-growth businesses to achieve successful outcomes and invests alongside strong management teams that continue to guide their organizations on a day-to-day basis.

With over 100 professionals, K1 changes industry landscapes by assisting with operationally-focused growth strategies designed to assist portfolio companies to scale efficiently. Since the inception of the firm, K1 has partnered with over 140 enterprise software companies.

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