In the press

Why hidden friction is holding back AI in the enterprise and how CIOs can fix it

Atera CTO and co-founder Oshri Moyal points to Atera's own research showing employees lose significant time daily to fragmented workflows, and argues that AI initiatives built on top of that unreported friction are set up to underdeliver.

The 20 Hottest AI Software Companies: The 2026 CRN AI 100

CRN has chosen 20 of the most innovative companies in the AI software space that are in pole position for helping MSPs and solution providers differentiate their AI practices. Atera is mentioned first with its patented autonomous AI agent, Robin.

Organizations often don’t measure the cost of IT inefficiency, but it can be huge

Atera's original research on the hidden cost of IT inefficiency was featured in CIO. The survey of 1,500 enterprise employees and senior leaders found that over two-thirds spend at least 10% of their workday on meta work. Atera CEO Gil Pekelman spoke to the impact of AI-powered IT support, arguing it can cut response times from hours to minutes.

Atera research reveals everyday IT friction costs enterprises millions

Unreported IT issues are costing enterprises millions, and most companies have no idea. New Atera research,  conducted with Atomik Research, surveying 1,500 employees and senior leaders at U.S. companies with 1,000+ employees, puts hard numbers on a problem hiding in plain sight.

Unlocking efficiency: Atera's research on hidden IT friction costs millions

Unpacking Atera's friction tax report.  A staggering 68% of participants disclosed that they dedicate over 10% of their workday on what is commonly termed as "meta-work." This term includes navigating convoluted processes, re-logging issues, and troubleshooting technical difficulties.

B2B creative call-out: Atera rails against broken workplace tech

Rather than disappearing into the usual fog of AI jargon, Atera goes after something more human and more relatable: the death-by-a-thousand-cuts experience of trying to get through a normal working day when the tools around you keep falling over.

How to keep AI-driven security alerts from overwhelming teams

Atera launches Robin and 'Let People Work' campaign

Atera declares an end to workplace tech bottlenecks, expands global enterprise growth with launch of Robin by Atera and 'Let People Work' campaign

Atera Named a Visionary in 2026 Gartner® Magic Quadrant™ for Endpoint Management Tools

Atera recognized as a Visionary. The prestigious title was awarded based on Atera's commitment to innovation, customer-centric design, and the evolution of endpoint management into autonomous, AI-driven operations that boost technician productivity and eliminate the menial work.

2026 Prediction: IT automation becomes non-negotiable

Atera’s Chief Product Officer Tal Dagan explains how 2026 marks a turning point in IT ops, where AI evolves from a “nice-to-have” to essential infrastructure. Dagan outlines why rising ticket volumes, complex security challenges, and talent constraints are driving IT teams to adopt autonomous systems that go beyond basic process automation.

The ROI blueprint: turning AI into business value

Atera’s AI enablement team lead outlines practical steps for realizing real value from AI, focusing on solving concrete workflow pain points, prioritizing human adoption and usage metrics over early performance KPIs, and integrating AI with organizational data so it’s context-aware and genuinely useful.

Atera celebrates latest recognition and welcomes Chris Lane as VP Brand

In local news 69WFMZ highlighted Atera's achievement being recognized as a Visionary in 2026 Gartner® Magic Quadrant™ for Endpoint Management Tools.